According to Gartner’s latest forecast, 25 percent of people will work, shop, learn, socialize or play in the metaverse for at least one hour a day in 2026.
Vendors are developing ways for users to be able to replicate their lives in the digital world,” said Marty Resnick, research vice president at Gartner. From taking virtual classes to buying digital land and building virtual homes, these activities are currently taking place in separate environments, but eventually they will all take place in the metaverse, a unified environment where technologies and experiences will come together in the same way.”
Gartner defines the metaverse as a collective virtual shared space made up of a fusion of physical and digital realities augmented by virtual technology. This space is persistent and capable of delivering enhanced immersive experiences. It is device-independent, so it can be accessed through any type of device such as tablets, head-mounted displays, etc.
Because the metaverse is not owned by any one vendor, Gartner predicts it will produce a virtual economy system driven by digital currency and non-homogenized passes (NFTs). The metaverse will affect every business that consumers come into contact with on a daily basis.
The metaverse will also affect the way people work. Companies will provide a platform for employees to interact, collaborate and communicate more easily through immersive workspaces in the virtual office. Because the metaverse will provide the framework, companies will not need to create their own infrastructure for this. In addition, virtual events, which have become popular over the past 18 months, will lead to more collaborative and immersive networking opportunities and workshops.
By moving from a digital to a metaverse business, companies will be able to expand and enhance their business models in ways never before possible,” Resnick said. By 2026, 30 percent of global enterprise organizations will have products and services for the metaverse.”
Meta-universe technologies are just beginning to gain popularity and are very fragmented. gartner cautions enterprises against investing heavily in a particular meta-universe. resnick said, “it is too early to know which investments will be viable in the long term, but product managers should take the time to learn, explore the meta-universe and prepare accordingly so that they can remain competitive.”
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